Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Saturday, 10 August 2013

Robots without insight

Regular readers will know I'm not keen on Amazon, for all the usual reasons. A minor reason to dislike them is - from a publisher's point of view - the firm's unwillingness to allow you to communicate directly with a human being. There is no phone number. There is no account executive. No staff list. All you can do is send an email on a form, choosing between a range of subject headings which often do not describe your problem. If you are lucky, someone will deal with the matter promptly. If you are unlucky, you end up in robot hell where - it appears - your email is scanned for a key word or two and you receive a standard email which does not answer your question. Email again, you get the same response.
For half a year Amazon kept asking us for permission to return some damaged books, saying that if we did not reply they would simply send the books. We did not reply, so next month they sent an email asking for permission to return some damaged books, saying that if we did not reply they would simply send the books. We did not reply, so... you get the message. For another half year we got emails threatening to suspend our account if we did not fill in a CARP form, though we could never find out what this CARP form was. Eventually a human did reply to tell us to just ignore those emails because CARP (easy to rearrange those letters, don't you think?) refers to firms delivering container loads at their depots.
Recently, in response to a query on our behalf about the Amazon Daily Deal a robotic reply came, telling us nothing we wanted to know but answering a different question robotically. A follow-up email got the reply "We'll be sure to consider your interest for this feature as we plan further improvements. I"m sorry we haven't been able to address your concerns to your satisfaction. We will not be able to offer any additional insight or action on these matters."

Thursday, 16 May 2013

Amazon is more expensive shock!

There are many reasons to avoid ordering through Amazon. Their policy of ripping us off collectively by choosing not to pay taxes, their anti-union regime, the enormous discounts they charge publishers and because we do value bookshops. But, it is easier to say than do. You might not live near a bookshop (increasingly that is the case, thanks to Amazon), you might need a book in a hurry (and there is very little chance of Waterstones stocking a specialist book) or you are on a low income and need to watch your expenditure. But a good way to save money is to not use Amazon, or at the very least shop around.
Here are the prices of some current Five Leaves books, four recent and one backlist. These may not be fully representative of our 200 books, but the message is obvious (though we would still prefer you to buy from an independent bookshop, over the counter). Note that Book Depository is owned by Amazon, though is less grasping on discount, and is the only way to my knowledge of overseas customers obtaining books post free.
The Killing of Emma Gross (retail £7.99)
Amazon: £7.99
Waterstones.com: £7.99
Guardianbookshop.co.uk: £6.39
Book Depository: £7.99
Foyles.co.uk: £5.59
London Fictions (retail £14.99)
Amazon: £14.24
Waterstones.com: £14.24
Guardianbookshop.co.uk: £11.99
Book Depository: £11.68
Foyles.co.uk: £10.49
Talking Green (retail £7.99)
Amazon: £5.99
Waterstones.com: £8.99!
Guardianbookshop.co.uk: £6.39
Book Depository: £6.10
Foyles.co.uk: £5.59
Versions of the North (retail £8.99)
Amazon: £6.74
Waterstones.com £8.99 (with the book marked "availability uncertain")
Guardianbookshop.co.uk: £7.19
Book Depository: £6.74
Foyles.co.uk: £6.29
Jazz Jews (retail £14.99)
Amazon: £21.24
Waterstones.com: £24.99
Guardianbookshop.co.uk: not available
Book Depository: £19.74
Foyles.co.uk: £17.49

In summary, in five out of five cases Foyles.co.uk is the cheapest in every case. Waterstones is the most expensive in every case (and seemed to have difficulty with book information). Amazon's prices vary between second cheapest and equal most expensive.
I am only commenting on price rather than service, but if I was a regular or even occasional book buyer I would go to Foyles.co.uk as my first choice, or at the very least check their prices. I should say though that they only give post free if orders are over £10, so if the books are cheaper than £10 it is best to wait until you have more than one book. Foyles is a tax-paying company with bricks and mortar shops, which normally charge full price. For the avoidance of doubt, I have no direct connection with Foyles, nor have I ever discussed prices with them or offered them extra discount. Indeed, Foyles asks for less discount than any of the other companies mentioned. I was not aware of this significant price differential until half an hour ago.
If anyone were to buy all five books, this would be the charge:
Amazon: £56.20
Waterstones.com: £65.20
Guardianbookshop.co.uk - excluded from total comparision as one book not carried
Book Depository: £52.25
Foyles.co.uk: £45.25


Thursday, 20 September 2012

How to sell more than 600 ebooks a day (for a short while)

Five Leaves debut crime author Michael J Malone discusses the marketing tactics that got his first novel Blood Tears into the top five on the Amazon Kindle chart... First printed on the blog of another good crime writer Damien Seaman who blogs at http://damienseaman.posterous.com) and is published by Blasted Heath (http://blastedheath.com/?p=2958).

 It’s a brave new world, this world of E. A world where, it is said, authors shall publish and sell. And sell. Where Kindle millionaires are verily as many as leaves on the largest of trees and if that Konrath fellow is to be believed, Amazon will rule the world. And lo, it came to pass that my publisher thought it might be wise to make Blood Tears available for the e-readers. Did it work? Depends. Everything is relative, so it depends on where you are coming from. Would Stephen King’s publishers be happy with my figures? I think not. But we at Five Leaves have more modest expectations and we were kinda chuffed. The wheeze was thusly – actually I’m getting tired of the olde worlde speak now so I’ll stop – anywho, we had a chat about what our strategy should be and we decided to give the paperback a few weeks’ run before releasing in digital format. The Olympics were coming up. Why don’t we – I suggested – make Blood Tears available for free on the first couple of days, as an alternative for the peeps who can’t be arsed with all that sport? Then put the price up to 99p for another week, and then increase gradually until we get to a price that we are comfortable with for the long haul. So, Amazon was contacted and the promo was agreed at £0 for the first 4 days of the ‘lympics and 0.99p for the next few days. Sadly, we had to agree to exclusivity to Amazon for three months. However, given that they appear to be the only game in town at the moment, that didn’t feel too much of a problem. On reflection, I feel that this is one of the methods by which Amazon is cementing their monopoly and THAT worries me.
 Early days and the numbers were goooooood. Me and my peeps tweeted and FB’d and blogged and did what we could to bring it to the attention of the great unwashed. And Blood Tears rose up the rankings. By the end of the weekend BT was number 1 in the free crime/ thriller chart and number 1 in the general book chart. The number of downloads? Over 18,000. Which is not too shabby. And in actual fact, I don’t think that even Mr King’s publishers would have been upset with that little lot. I mentioned to a non-writing friend how many downloads we’d had. His response: some people will take anything when it’s free. Git.
Then the price went on at 99p. And Blood Tears moved in with the big boys to the paid chart, and the book rose up those charts as well. We made it to no 5 in the general book chart – sandwiched in among all the porn books. In fact, I’m pretty sure that for a few hours BT was the only non-erotica book in the top 6. Which is nice. For a few days we were selling over 600 copies a day. Again, not too shabby. We peaked there and began the slow, inexorable slide down the rankings. And from a point where I was checking the chart position every 5 minutes, I stopped checking altogether. It was kinda sad to see my baby being ignored. Now, we are left with a whole load of questions... How the feck did we manage to get all those downloads? There was a knock-on effect with the paperback – I know because people let me know they had bought it – what we don’t know is how many people
went on to do so.
Why did the sales tail off like that? Had I reached my entire prospective audience? Did everyone see it that should have – given Amazon’s famous algorithms? Will the follow-up, A Simple Power (tbp May 2013) benefit from this “increased awareness”? Will people remember who the feck I am? Will Prince Harry ever get his hands on the real crown jewels? Whatever happens, it’s fair to say it was a lot of fun while it lasted. And who knows, it might receive another surge of popularity. I just need to find a royal party that’s up for some strip billiards. Lo. Verily.

Check out BLOOD TEARS by Michael J Malone in the UK:
http://goo.gl/IE97k and here if you're in the US: http://goo.gl/6IQZf

Wednesday, 16 November 2011

Amazon problems

Books are so much cheaper at Amazon! Order today, get them tomorrow! You need never leave the house again! With Amazon for postal goods and a Tesco on every corner the consumer is king - these colossal firms really like us! Over at Housmans (http://www.housmans.com/boycottamazon.php) you can find many reasons never to use Amazon. But wait... just suppose you have been tempted to buy our best seller - Maps - from Amazon (though no doubt feeling guilty about it). You might begin to think "Where's my stuff?". Out of stock is where it is. Not too great having your best seller being out of stock at Amazon for at least a couple of weeks now. Are we boycotting supplying them? Nope. Like everyone else we confess to being hypocrites - we sometimes buy second hand books via Amazon (how else can we find them?) or ABE (owned by Amazon). We encourage mail order customers from overseas to use Book Depository to save on postage (Book Depository is owned by Amazon). We buy toner from Amazon (as nobody in Nottingham stocks the toner we use). But since Amazon began the powers that be in this firm thought if we pretend that Amazon as a bookseller doesn't exist it will go away. We don't supply them direct. If Amazon wants our books it will have to use a wholesaler. Actually there are practical reasons for that - Amazon takes 60% discount for starters (so that's why books are cheap). Direct supply means keeping all our titles in Nottingham - our trade warehouse is in London - and doing a lot more packing. If you saw our tiny office you'd realise why that was not welcome. But the system is not working. Not for the first time the wholesaler Amazon uses is being very slow to supply them. There's a hold up in the wholesaler's goods-in department - could it be that Christmas has arrived unexpectedly again? At the Alliance of Radical Booksellers there was quite a debate on Amazon - with some publisher members saying that Amazon is their main shop window now. Certainly we get the impression that more and more of our books are being sold by Amazon. So, we will be moving to direct supply. We expect availability of our titles to improve markedly. In the meantime, our apologies for our best seller and other goods being out of stock at Amazon. But we do offer 20% discount on ALL our books ordered direct to us, by cheque, with the books being posted out the same day. Or support your local indie.